Relevant content is critical in marketing communications.  Chances are you don't have millions to invest in creating intelligent content on your site, or a user base to recommend relevant content.  RealCove is here to help.

 

PURLs are personalized URLs that you can include in any outbound communication from your business, whether it be electronic or direct mail.  Here is how it works:

 

You are a tech company looking to grow your client base.  In traditional marketing efforts you'd send out mailers to general demographic and geographic areas, and emails to your contacts and client base.  You may know how your leads respond, but typically it is relatively blind.  With PURLs you send out specific URLs to your potential customer and when they hit the site, you begin to learn and track specific people.  You can even gather information from non-responses.

 

For example: You send out a mailer for three different promotions for the same product to John Smith.  The first promotion he visits the PURL johnsmith.yoursite.com but doesn't convert.  The second promotion John doesn't respond at all.  The third, he visits johnsmith.yoursite.com and buys.  Now you have an idea of what makes John tick.  Soon you've gathered more specific intelligence on your customers.

 

You can do the same with mailing databases and learn to send targeted messages only to those who are interested.  Soon your marketing dollars are being well spent versus a shot gun approach.

 

To learn more about RealCove PURLs and eBlast tools please request a demo below.